The Brief
Print quality and adherence to Toyota CI standards across
Europe was inconsistent and unreliable. Incorrect pairing up of
print and glove box wallet resulted in customer
dissatisfaction. Stock had to be carried by each country
location and the whole process from translations through to
fulfilment was an administrative burden.
The Solution
Therefore, by working with Toyota, we ensured that
translations, print production and fulfillment became
centralised and that model specific glove box pouches were
produced to the highest standards.
These are now ordered on a weekly need basis and supplied as
a complete pack for each car. The print approval process has
also become streamlined as the supplier is dealing with one
Toyota department.
The Results
Through our work with Toyota we were able to provide
substantial reduction in costs to all markets, whilst ensuring
that there was no obsolescent stock, no storage requirements
and a reduction in head-count.
Furthermore, all Toyota CI standards are met for each
country and imagery is now consistent.
Toyota
Toyota is one of the world’s largest and most reputable car
manufacturers in the world.
With a long and proud history for providing quality, beauty
and great value – they feel Pelicans to be a suitable partner in
order to help them bring their products to the world.