Print quality and adherence to Toyota CI standards across Europe was inconsistent and unreliable. Incorrect pairing up of print and glove box wallet resulted in customer dissatisfaction. Stock had to be carried by each country location and the whole process from translations through to fulfilment was an administrative burden.
Therefore, by working with Toyota, we ensured that translations, print production and fulfillment became centralised and that model specific glove box pouches were produced to the highest standards.
These are now ordered on a weekly need basis and supplied as a complete pack for each car. The print approval process has also become streamlined as the supplier is dealing with one Toyota department.
Through our work with Toyota we were able to provide substantial reduction in costs to all markets, whilst ensuring that there was no obsolescent stock, no storage requirements and a reduction in head-count.
Furthermore, all Toyota CI standards are met for each country and imagery is now consistent.
Toyota is one of the world’s largest and most reputable car manufacturers in the world.
With a long and proud history for providing quality, beauty and great value – they feel Pelicans to be a suitable partner in order to help them bring their products to the world.